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The Problem

An Ichor client was preparing for a clean energy transmission project that will run through nearly three dozen communities. The project was designed to build clean energy capacity as the state begins transitioning to a zero-emission power grid. The client wanted to begin public outreach in impacted areas along the route beyond routine open houses and town halls to better educate local residents about the project, hear their concerns, uncover potential risks and mitigation strategies, and build trust moving forward. 

The Solution

Ichor used its unique approach of research, data analytics, and stakeholder engagement to develop individual analyses of each impacted community along the proposed route that included demographic breakdowns, key insights, and the impact the project might have on all critical stakeholders.   

Ichor also provided a breakdown of the hyperlocal media landscapes, including English and non-English outlets, relevant local social media activity, and potential community outreach strategies. 

Related Success Stories


Ichor came up with a comprehensive media and communications plan to build awareness of the state’s nation-leading climate and clean energy goals.

Ichor helped a telecommunications client better understand the landscape of dozens of markets across the country and enable effective collaboration with local governments and communities.

Ichor addressed barriers to health insurance re-enrollment through a community-tailored communications plan and hyper-local engagement strategy.

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