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The Problem

Our client sought strategic and communications counsel for their planned headquarters relocation to a fast-growing city and away from their suburban campus. The project, a cornerstone of the C-suite’s vision, brought operational and financial risk due to the amount of employees involved and cost of the project. Our client had to leverage tax incentives and protect KPIs on community performance and employee engagement. 
 
Although the plan showed potential to spur economic growth in the area, it faced further challenges like local anti-corporate pushback against what activists saw as the company exploiting tax incentives and employee concerns about high crime rates.  

The Solution

Ichor conducted a comprehensive strategic review with the C-suite and top executives with a focus on risk mitigation, an editorial assessment of all internal and external communications regarding the relocation, and a stakeholder mapping and outreach exercise, with the final goal being to develop and launch a comprehensive action plan.  
 
Considering the price tag of the relocation, the need to protect the growth of the institution (the share price was up over 50% during the prior 5 years), and the reputations on the line, this plan was critical.  
 
Our action plan identified new risks and opportunities, tightened up communications to internal and external stakeholders, and focused on delivering a relocation free of reputational heartache that would look good against prior corporate relocations to the area.  

Related Success Stories


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Ichor helped a telecommunications client better understand the landscape of dozens of markets across the country and enable effective collaboration with local governments and communities.

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