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Engagement

There’s only so much learning that can occur at a distance. At Ichor, we combine our research with in-person engagement—creating stronger connections between corporations and communities.

On the ground. In the field. Among the people. At Ichor, we immerse ourselves in the neighborhoods where you work and spark dialogues with the people who matter most. We see community engagement as a living, breathing process—one that is restless, responsive, and happens in real time. And every day, we work to forge stronger relationships between your company and the community you serve by going straight to the source to uncover first-hand knowledge.

Through engagement, we help you:

  • Cultivate strong individual connections that fuel real insights and results

  • Understand the thoughts and needs of your internal and external communities to better inform your business strategy

Community engagement strategy

Strong engagement strategies integrate diverse inputs into one cohesive direction. At Ichor, we begin by harnessing our research, listening to local thought leaders, and fostering discussion with a broader audience. Then, we bring these pieces together to create a plan that includes impact programming to advance health, economic, and social mobility efforts in the community, as well as partnership development initiatives.


Local community relationships

Community relationships propel our corporate clients forward. That’s why we connect with trusted figures—like faith-based groups, local advocates, and more—across specific populations. These individuals enable you to better understand the lay of the land and provide key input for engagement strategies. They also help promote your initiatives and operate as community ambassadors, serving as a bridge between you and your neighbors.


Influencer mapping & activation

Influencers can play a critical role in your project’s success. From activists and journalists to policy experts and beyond, our deep networks help you discover, identify, and rank the individuals who carry the most weight among your stakeholders—ensuring you know where to focus your energy and giving you an edge with the wider community.

Enhancing engagement every day

Activist

Overcoming an Activist-Led Pressure Campaign

Helping a major U.S. health retailer respond to false accusations and misinformation spread by a known activist.

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hostile

Defending Against a Hostile Takeover

Creating a community-focused narrative and engagement strategy that helped protect a large global manufacturer from a peer’s contentious takeover attempt.

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PUBLIC TRUST

Public Trust is Critical for COVID-19 Vaccine Success

COVID-19 has had a disproportionately deadly impact on Black and Latinx populations. With the reopening of schools, flu season and growing economic stress, the impact of the virus will be exacerbated. The uncertainty of when a vaccine will be approved only adds to the virus' stronghold.

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neutral

Negative to Neutral. Neutral to Positive.

Decades of skepticism, pain, and inequity, exacerbated by political gamesmanship and transactional leadership, provide powerful fuel for recent protests. In order to push towards a more equitable future, corporations must listen to what communities really need with humility and vulnerability.

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 Meet the people who drive our engagement

Ahmed Karrar
Ahmed Karrar
Ben Nathanson
Ben Nathanson
Robin Reese
Robin Reese
Gina Ricard
Gina Ricard
 

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Research
Transformation

Ready to transform your business?

Change can’t wait. Ichor’s approach to community strategy can elevate your enterprise.
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