Fortune 50 Healthcare Retailer: Market Growth and Reputation Management
The Challenge
A Fortune 50 healthcare retailer sought to acquire a competitor to expand its market share. However, anti-trust concerns required divesting up to 1,000 stores. The potential impact on low-income, rural, and unionized locations triggered labor opposition and negative media coverage, creating regulatory hurdles and delaying approval.
Our Approach
We positioned the acquisition as an opportunity to strengthen healthcare access and workforce stability by deploying hyperlocal research, stakeholder mapping, and strategic engagement. Our team:
- Mapped key stakeholders across labor organizations, elected officials, and community advocates.- Developed targeted messaging to reinforce the acquisition’s benefits, ensuring transparency and alignment with workforce and public concerns.
- Enabled real-time response strategies by monitoring media narratives and labor activism trends.
The Impact
By translating deep stakeholder insight into action, we helped the client:
- Secure regulatory approval with reduced scrutiny.- Preempt and mitigate labor opposition, ensuring business continuity.
At Ichor, we transform stakeholder complexity into opportunity, driving sustained growth for businesses and the communities they serve.
Related Success
Ichor developed an equitable, inclusive strategy during the COVID-19 outbreak that led to establishing trust within Black and Latinx communities and the formation of hyperlocal partnerships, which in turn, helped the client expand its market share in these communities.
Ichor addressed barriers to health insurance re-enrollment through a community-tailored communications plan and hyper-local engagement strategy.